Move Over Millennials: Gen Z Makes Their Preferences Known

We’ve been talking about millennials—what makes them tick, what they like and don’t like, how they think and behave—for years now. But the latest Cassandra Report from Deep Focus has heralded a new generation of consumers ready to make their mark: Enter Generation Z.

Gen Z, a population currently aged 7 to 17, holds more influence than you might expect. In fact, the report indicates that 93 percent of household spending decisions are influenced by them. If you find that surprising, you’re not alone.

3 Inspiring Burger Concepts and What You Need to Know About Them

According to anthropologists, Western society was built on wheat and beef, so it’s really no surprise that burgers have become a defining aspect of American cuisine. As a country, we eat more meat than any other in the world.

Burger concepts are perhaps the most well-known type of quick-service restaurant in the U.S.. From McDonald’s to Burger King to Wendy’s, the old guard of fast food has staked their claim around the beef patty.

What QSRs Need to Know About Marketing to Millennials

In 2015, Millennials (defined as those currently aged 18 to 34) are expected to overtake Baby Boomers for the first time, reaching 75.3 million, according to Pew Research. Already, they make up about a quarter of the U.S. population.

This generation has around $1.3 trillion in spending power. In the year ending in June 2014, Millennials spent $95 billion at restaurants. While the recession hit Millennials harder than many other generations, they still eat out more than other cohorts, purchasing 36 percent of their meals away from home, compared to 31 percent for Generation X and 26 percent for Baby Boomers. So it’s really no wonder restaurants see them as a key demographic to target.

Low Restaurant Wages Drive Workers to Government Assistance

new study just came out that argues low-paying jobs, rather than unemployment, are the driving factor behind an over-reliance on government assistance programs like Medicaid and food stamps.

The study uncovered that 56 percent of state and federal dollars spent in the years between 2009 and 2011 actually went to people who were employed in low-wage jobs. In certain industries, around half of workforce participants are relying on welfare to make ends meet.

McDonald’s Issues Shallow Wage Increase

Wednesday of this week McDonald’s decided to announce a hike in their wages this week, but only by around $1, causing an outcry from various corners of the internet. McDonald’s was under pressure from several outside groups to raise wages, but their move doesn’t seem to be enough to soothe complaints.

Wages are rising throughout the restaurant industry, as we’ve mentioned before, though Congress has done little to mandate these increases. And it’s likely the labor competition will continue to drive up wages, since job growth in this area is steady.